Have you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.
In this article, I take a look at two studies.
The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media. 

#1: Nearly 40% of Consumers “Like” Companies on Facebook to Publicly Display Their Brand Affiliation to Friends

As Facebook grows, we’re able to learn even more about the behaviors and preferences of its users. As Facebook continues to change, new stats surface to give us an even better idea of how consumers on Facebook prefer to interact with brands and companies. A new report released by ExactTarget and CoTweet found that discounts and “social badging” were the primary reasons consumers Like brands on Facebook.
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